(Original englisch: "My years in show business and the experience of making thousands of speeches over the years probably taught me something about timing and cadence and how to reach an audience. Here's my formula: I usually start with a joke or story to catch the audience's attention; then I tell them what I am going to tell them, I tell them, and then I tell them what I just told them." - An American Life. Simon & Schuster 1990. p. 247 books.google https://books.google.de/books?id=cYnFVI7PW1YC&pg=PA247.
