Creativity is just connecting things.
Interviewed with Wired: Gary Wolf. Steve Jobs: The Next Insanely Great Thing http://archive.wired.com/wired/archive/4.02/jobs_pr.html (February 1996)
1990s
Kontext: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people... Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
„Liebe ist einfaches und einfaches Ding verschlingt Zeit.“
„Die einfachen Dinge sind auch die außergewöhnlichsten Dinge, und nur die Weisen können sie sehen.“
„Diese einfachen Dinge, die noch im Herzen weh tun.“
„Ein anderes Wort für Kreativität ist Mut.“
„Es ist immer einfacher, über die Dinge zu reden, die uns nicht wirklich berühren.“
Wohin die Liebe dich trägt
„Kreativität ist der Spaß, den man als Arbeit verkaufen kann.“
„Kreativität erstirbt in einem indisziplinierten Umfeld.“
