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27th annual conference of the Travel and Tourism Research Association, June 1996, Las Vegas, p. 143 http://books.google.com/books?id=FUkXAQAAMAAJ&q=%22academics+get+paid+for+being+clever%22.

“Creeping featurism is a disease, fatal if not treated promptly. There are some cures, but, as usual, the best approach is to practice preventative medicine.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 6, p. 173.

“Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 5, p. 131.

“Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. […] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 7, pp. 212—213.

“"It probably won a prize" is a disparaging remark in this book. Why? Because prizes tend to be given for some aspects of design, to the neglect of all others—usually including usability.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 6, p. 152.

“If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 1, p. 8.

“As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.”

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Donald A. Norman

Quelle: The Invisible Computer (1998), Ch. 10

“Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. […] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 3, p. 78.

“Although I firmly believe that there is no such thing as a stupid question, there can indeed be stupid answers. 42 is an example. Not only is this a poor ripoff of Doug Adams' Hitchhiker's Guide, but it isn't even a prime number. Everyone surely knows that numerical answers to profound questions are always prime.”

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Donald A. Norman

The correct answer is 37. <br class="br"> "The Don" Reveals All: Part 1 http://www.ok-cancel.com/archives/post/2004/10/the_don_reveals_all_part_1.html

“When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 4, p. 87; regarding doors labeled "Push" and "Pull".

“When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.”

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Donald A. Norman buch The Design of Everyday Things

Introduction to the 2002 Edition, p. x.
The Design of Everyday Things (1988, 2002)

“The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are carefully hidden away. Handles on cabinets distract from some design aesthetics, and so they are deliberately made invisible or left out. The cracks that signify the existence of a door can also distract from the pure lines of the design, so these significant cues are also minimized or eliminated. The result can be a smooth expanse of gleaming material, with no sign of doors or drawers, let alone of how those doors and drawers might be operated.”

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Donald A. Norman buch The Design of Everyday Things

Quelle: The Design of Everyday Things (1988, 2002), Ch. 4, p. 100.