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Michael E. Porter Zitate

Michael Eugene Porter ist ein US-amerikanischer Ökonom und Universitätsprofessor für Wirtschaftswissenschaft am Institute for Strategy and Competitiveness an der Harvard Business School. Er gilt als einer der führenden Managementtheoretiker. In mehreren Rankings wurde er zu einem der einflussreichsten Managementdenker gewählt. Im Mittelpunkt seiner Arbeiten stehen Fragen von Strategie und Wettbewerb: für Einzelunternehmen, Regionen und Volkswirtschaften. Er gilt als einer der Begründer des strategischen Managements. Sein Buch Competitive Advantage ist eines der Standardwerke der Managementliteratur.

Porter ist insbesondere bekannt für die Formulierung der drei generischen Wettbewerbsstrategien , die Wertkette , die den Produktionsprozess eines Unternehmens in Form eines Blockpfeils darstellt, und die Konkurrenzanalyse und Bestimmung der Branchen- und Marktattraktivität anhand des Fünf-Kräfte-Modells .

Neben seiner wissenschaftlichen Tätigkeit ist Michael Porter Berater für Unternehmen und Regierungen. Er ist Mitgründer der Managementberatung Monitor. Wikipedia  

✵ 23. Mai 1947
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Michael E. Porter Zitate und Sprüche

„Das Unternehmen, das den Fokus erreicht, kann möglicherweise auch überdurchschnittliche Renditen für seine Branche erzielen. Sein Fokus bedeutet, dass das Unternehmen entweder eine kostengünstige Position mit seinem strategischen Ziel, eine hohe Differenzierung oder beides hat.“

Michael E. Porter

Michael E. Porter: Zitate auf Englisch

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

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Michael E. Porter

"What is strategy?," 1996
Kontext: There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about deliberately choosing to be different. Operational effectiveness is about things that you really shouldn't have to make choices on; it's about what's good for everybody and about what every business should be doing.

“The firm achieving focus may also potentially earn above-average returns for its industry. Its focus means that the firm either has a low cost position with its strategic target, high differentiation, or both.”

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Michael E. Porter

Quelle: Competitive strategy, 1980, p. 39

“The best CEOs I know are teachers, and at the core of what they teach is strategy.”

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Michael E. Porter

Michael Porter, "The CEO as strategist," in: Henry Mintzberg, Bruce W. Ahlstrand, and Joseph Lampel (eds.). Strategy bites back: It is a lot more, and less, than you ever imagined. Pearson Education, 2005. p. 45

“The success of a strategy depends on doing many things well – not just a few – and integrating among them.”

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Michael E. Porter

"What is strategy?," 1996

“The essence of formulating strategy is relating a company to its environment.”

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Michael E. Porter

Quelle: Competitive strategy, 1980, p. 3

“The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter’s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

 Competitive Advantage introduces a whole new way of understanding what a firm does. Porter’s groundbreaking concept of the value chain disaggregates a company into “activities,” or the discrete functions or processes that represent the elemental building blocks of competitive advantage.”

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Michael E. Porter

Competitive Advantage, 1985

“Quasi-integration is to use debt or equity investments and other means to create alliances between vertically related firms without full ownership.”

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Michael E. Porter

Quelle: Competitive strategy, 1980, p. 301

“Early entry is appropriate when the following general circumstances hold:
- Image and reputation of the firm are important to the buyer, and the firm can develop an enhanced reputation by being a pioneer.
- Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations.
- Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first.
- Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on.”

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Michael E. Porter

2008 edition, p. 248
Competitive strategy, 1980

“The grandfather of concepts for predicting the probable course of industry evolution is the familiar product life cycle.”

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Michael E. Porter

Quelle: Competitive strategy, 1980, p. 157

“If people in the organization don't understand how a company is supposed to be different, how it creates value compared to its rivals, then how can they possibly make all of the myriad choices they have to make? Every salesman has to know the strategy — otherwise, he won't know who to call on. Every engineer has to understand it, or she won't know what to build.”

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Michael E. Porter

Michael Porter, "The CEO as strategist," in: Henry Mintzberg, Bruce W. Ahlstrand, and Joseph Lampel (eds.). Strategy bites back: It is a lot more, and less, than you ever imagined. Pearson Education, 2005. p. 45

“Low cost relative to competitors becomes the theme running through the entire strategy, though quality, service and other areas cannot be ignored.”

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Michael E. Porter

Quelle: Competitive strategy, 1980, p. 35

“The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter’s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.”

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Michael E. Porter

Competitive Advantage, 1985

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