„The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter’s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

 Competitive Advantage introduces a whole new way of understanding what a firm does. Porter’s groundbreaking concept of the value chain disaggregates a company into “activities,” or the discrete functions or processes that represent the elemental building blocks of competitive advantage.“

Competitive Advantage, 1985

Übernommen aus Wikiquote. Letzte Aktualisierung 3. Juni 2021. Geschichte
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Michael E. Porter2
US-amerikanischer Ökonom, Professor für Wirtschaftswissensc… 1947

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