Zitate von Marshall McLuhan

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Marshall McLuhan

Geburtstag: 21. Juli 1918
Todesdatum: 31. Dezember 1980

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Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod.

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Zitate Marshall McLuhan

„Die neue elektronische Interdependenz formt die Welt zu einem globalen Dorf.“

—  Marshall McLuhan
Das Medium ist die Botschaft "The new electronic interdependence recreates the world in the image of a global village." - The Gutenberg Galaxy (1962) p. 36

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„Das Medium ist die Botschaft.“

—  Marshall McLuhan
Das Medium ist die Botschaft, siehe unten #Quelle "The medium is the message. " - The Medium is the Message (1967) p. 26

„Der eigentliche, totale Krieg ist zu einem Informationskrieg geworden.“

—  Marshall McLuhan
Das Medium ist die Botschaft "Real, total war has become information war."

„Umwelten sind keine passiven Hüllen, sondern eher aktive Vorgänge, die unsichtbar bleiben.“

—  Marshall McLuhan
Das Medium ist die Botschaft "Environments are not passive wrappings, but are, rather, active processes which are invisible."

„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“

—  Marshall McLuhan, Understanding Media: The Extensions of Man
Understanding Media (1964), Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

„The new electronic interdependence recreates the world in the image of a global village.“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: The new electronic interdependence recreates the world in the image of a global village. (p. 36)

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„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

—  Marshall McLuhan
1980s and later, Context: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world. Letters of Marshall McLuhan (1987), p. 413

„As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits…“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

—  Marshall McLuhan, The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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