Zitate von Marshall McLuhan

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Marshall McLuhan

Geburtstag: 21. Juli 1918
Todesdatum: 31. Dezember 1980

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Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod.

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Zitate Marshall McLuhan

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„Das Medium ist die Botschaft.“

—  Marshall McLuhan
Die magischen Kanäle - Understanding Media

„Media are means of extending and enlarging our organic sense lives into our environment“

—  Marshall McLuhan
Context: Media are means of extending and enlarging our organic sense lives into our environment. "The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961

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„There is nothing willful or arbitrary about the Innis mode of expression.“

—  Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Scribal culture and Gothic architecture were both concerned with light through, not light on“

—  Marshall McLuhan
Context: Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)

„Schizophrenia may be a necessary consequence of literacy.“

—  Marshall McLuhan
Context: Schizophrenia may be a necessary consequence of literacy. (p. 26)

„Typographic man can express but is helpless to read the configurations of print technology.“

—  Marshall McLuhan
Context: Typographic man can express but is helpless to read the configurations of print technology. (p. 245)

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„The global village is a place of very arduous interfaces and very abrasive situations“

—  Marshall McLuhan
Context: The global village is a place of very arduous interfaces and very abrasive situations.

„Only puny secrets need protection. Big secrets are protected by public incredulity.“

—  Marshall McLuhan
Context: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)

„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“

—  Marshall McLuhan
Context: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant. Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300

„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“

—  Marshall McLuhan
Context: Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)

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