Zitate von Marshall McLuhan

Marshall McLuhan Foto
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Marshall McLuhan

Geburtstag: 21. Juli 1911
Todesdatum: 31. Dezember 1980

Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod. Wikipedia

Zitate Marshall McLuhan

„Das Medium ist die Botschaft.“

—  Marshall McLuhan

Das Medium ist die Botschaft, siehe unten #Quelle
"The medium is the message. " - The Medium is the Message (1967) p. 26

„Der eigentliche, totale Krieg ist zu einem Informationskrieg geworden.“

—  Marshall McLuhan

Das Medium ist die Botschaft
"Real, total war has become information war."

„Die neue elektronische Interdependenz formt die Welt zu einem globalen Dorf.“

—  Marshall McLuhan

Das Medium ist die Botschaft
"The new electronic interdependence recreates the world in the image of a global village." - The Gutenberg Galaxy (1962) p. 36

„Umwelten sind keine passiven Hüllen, sondern eher aktive Vorgänge, die unsichtbar bleiben.“

—  Marshall McLuhan

Das Medium ist die Botschaft
"Environments are not passive wrappings, but are, rather, active processes which are invisible."

„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

—  Marshall McLuhan

Letters of Marshall McLuhan (1987), p. 413
1980s and later
Kontext: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

„There are no passengers on Spaceship Earth. We are all crew.“

—  Marshall McLuhan

Statement in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller, as quoted Paradigms Lost: Learning from Environmental Mistakes, Mishaps and Misdeeds (2005) by Daniel A. Vallero, p. 367
1960s

„A point of view can be a dangerous luxury when substituted for insight and
understanding.“

—  Marshall McLuhan, buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy: The Making of Typographic Man

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„There is nothing willful or arbitrary about the Innis mode of expression.“

—  Marshall McLuhan, buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“

—  Marshall McLuhan, buch Understanding Media: The Extensions of Man

Understanding Media (1964)
Kontext: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

„A nomadic society cannot experience enclosed space.“

—  Marshall McLuhan, buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy (1962), p. 73

„Schizophrenia may be a necessary consequence of literacy.“

—  Marshall McLuhan, buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy (1962), p. 26

„Only puny secrets need protection. Big secrets are protected by public incredulity.“

—  Marshall McLuhan

Take Today : The Executive as Dropout (1972)
Kontext: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)

„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“

—  Marshall McLuhan

Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1960s
Kontext: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

„Only a fraction of the history of literacy has been typographic.“

—  Marshall McLuhan, buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy (1962), p. 84

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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