Zitate von Marshall McLuhan

Marshall McLuhan Foto
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Marshall McLuhan

Geburtstag: 21. Juli 1911
Todesdatum: 31. Dezember 1980

Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod.

Zitate Marshall McLuhan

„Umwelten sind keine passiven Hüllen, sondern eher aktive Vorgänge, die unsichtbar bleiben.“

—  Marshall McLuhan
Das Medium ist die Botschaft "Environments are not passive wrappings, but are, rather, active processes which are invisible."

„Der eigentliche, totale Krieg ist zu einem Informationskrieg geworden.“

—  Marshall McLuhan
Das Medium ist die Botschaft "Real, total war has become information war."

„Das Medium ist die Botschaft.“

—  Marshall McLuhan
Das Medium ist die Botschaft, siehe unten #Quelle "The medium is the message. " - The Medium is the Message (1967) p. 26

„Die neue elektronische Interdependenz formt die Welt zu einem globalen Dorf.“

—  Marshall McLuhan
Das Medium ist die Botschaft "The new electronic interdependence recreates the world in the image of a global village." - The Gutenberg Galaxy (1962) p. 36

„I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.“

—  Marshall McLuhan
1960s, Context: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant. Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300

„The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.“

—  Marshall McLuhan
1950s, Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74

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„Everybody tends to merge his identity with other people at the speed of light.“

—  Marshall McLuhan
1970s, The Education of Mike McManus, TVOntario, December 28 1977, It's called being mass man.

„Media are means of extending and enlarging our organic sense lives into our environment.“

—  Marshall McLuhan
1960s, "The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961

„As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.“

—  Marshall McLuhan, buch The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„There is nothing willful or arbitrary about the Innis mode of expression.“

—  Marshall McLuhan, buch The Gutenberg Galaxy
The Gutenberg Galaxy (1962), Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam egestas wisi a erat. Morbi imperdiet, mauris ac auctor dictum.“

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