Zitate von Marshall McLuhan

Marshall McLuhan Foto
5  0

Marshall McLuhan

Geburtstag: 21. Juli 1918
Todesdatum: 31. Dezember 1980

Werbung

Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod.

Zitate Marshall McLuhan

„Das Medium ist die Botschaft.“

— Marshall McLuhan
Die magischen Kanäle - Understanding Media

Werbung

„The hardware world tends to move into software form at the speed of light“

— Marshall McLuhan
Context: The hardware world tends to move into software form at the speed of light.

Werbung

„In antiquity and the Middle Ages reading was necessarily reading aloud.“

— Marshall McLuhan
Context: In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)

„There is nothing willful or arbitrary about the Innis mode of expression.“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave.“

— Marshall McLuhan
Context: Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. (p. 280)

„The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action“

— Marshall McLuhan
Context: The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action. Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74

Werbung

„Everybody tends to merge his identity with other people at the speed of light“

— Marshall McLuhan
Context: Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„Advertising is the greatest art form of the twentieth century“

— Marshall McLuhan
Context: Advertising is the greatest art form of the twentieth century. quoted in Advertising Age, Sep. 3, 1976

„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“

— Marshall McLuhan
Context: Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)

Nächster
Die heutige Jubiläen
Emily Dickinson Foto
Emily Dickinson8
amerikanische Dichterin 1830 - 1886
Cornelia Funke Foto
Cornelia Funke37
deutsche Kinder- und Jugendbuchautorin 1958
Augusto Pinochet Foto
Augusto Pinochet1
chilenischer Diktator 1915 - 2006
Ralph Giordano Foto
Ralph Giordano5
deutscher Journalist, Schriftsteller und Regisseur 1923 - 2014
Weitere 15 heute Jubiläen