Marshall McLuhan Zitate
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Herbert Marshall McLuhan, CC war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie. Seine zentrale These lautet Das Medium ist die Botschaft. Außerdem formulierte er den Begriff „Globales Dorf“. McLuhan prägte die Diskussion über Medien von den späten 1960er Jahren bis zu seinem Tod. Wikipedia  

✵ 21. Juli 1911 – 31. Dezember 1980
Marshall McLuhan Foto
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Marshall McLuhan Berühmte Zitate

„Das Medium ist die Botschaft.“

Marshall McLuhan

Das Medium ist die Botschaft, siehe unten #Quelle
"The medium is the message. " - The Medium is the Message (1967) p. 26

„Der eigentliche, totale Krieg ist zu einem Informationskrieg geworden.“

Marshall McLuhan

Das Medium ist die Botschaft
"Real, total war has become information war."

„Die neue elektronische Interdependenz formt die Welt zu einem globalen Dorf.“

Marshall McLuhan

Das Medium ist die Botschaft
"The new electronic interdependence recreates the world in the image of a global village." - The Gutenberg Galaxy (1962) p. 36

„Umwelten sind keine passiven Hüllen, sondern eher aktive Vorgänge, die unsichtbar bleiben.“

Marshall McLuhan

Das Medium ist die Botschaft
"Environments are not passive wrappings, but are, rather, active processes which are invisible."

Marshall McLuhan: Zitate auf Englisch

“As Innis got more insight he abandoned any mere point of view in his presentation of knowledge.”

Marshall McLuhan buch The Gutenberg Galaxy

Quelle: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

“Every society honors its live conformists and its dead troublemakers.”

Marshall McLuhan

The Complete Neurotic's Notebook (1981), Unclassified

“The medium is the message.”

Marshall McLuhan buch Understanding Media: The Extensions of Man

1960s, Understanding Media (1964)
Quelle: Understanding Media: The Extensions of Man

“Art is whatever you can get away with.”

Marshall McLuhan buch Understanding Media: The Extensions of Man

1960s, The Medium is the Message (1967)
Quelle: Understanding Media: The Extensions of Man

“There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.”

Marshall McLuhan

The Medium is the Message (1967), A chapter sub-heading attributed by McLuhan to Alfred North Whitehead

“All words, in every language, are metaphors.”

Marshall McLuhan

Quelle: 1980s, Laws of Media: The New Science (with Eric McLuhan) (1988), p. 120

“Ads are the cave art of the twentieth century.”

Marshall McLuhan

quoted in Advertising Age, Sep. 3, 1976
1970s
Variante: Advertising is the greatest art form of the twentieth century
Kontext: Advertising is the greatest art form of the twentieth century.

“The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal.”

Marshall McLuhan

Quelle: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 352

“The bible belt is oral territory and therefore despised by the literati.”

Marshall McLuhan

The Critic, Volume 33, Thomas More Association, 1974, p. 12
1970s

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