Marshall McLuhan Zitate

Das Medium ist die Botschaft, siehe unten #Quelle
"The medium is the message. " - The Medium is the Message (1967) p. 26

Das Medium ist die Botschaft
"Real, total war has become information war."

Das Medium ist die Botschaft
"The new electronic interdependence recreates the world in the image of a global village." - The Gutenberg Galaxy (1962) p. 36

Das Medium ist die Botschaft
"Environments are not passive wrappings, but are, rather, active processes which are invisible."

Letters of Marshall McLuhan (1987), p. 413
1980s and later
Kontext: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

Quelle: The Gutenberg Galaxy: The Making of Typographic Man

Quelle: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 99

Quelle: 1960s, The Gutenberg Galaxy (1962), p. 263

Quelle: 1960s, The Gutenberg Galaxy (1962), p. 120

Quelle: The Gutenberg Galaxy (1962), p. 73

Quelle: The Gutenberg Galaxy (1962), p. 84

Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74
1950s

Quelle: 1960s, Counterblast (1969), p. 5

Quelle: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

Understanding Media (1964)
Kontext: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

Quelle: The Gutenberg Galaxy (1962), p. 26

1970s, The Education of Mike McManus, TVOntario, December 28 1977

Take Today : The Executive as Dropout (1972)
Kontext: Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)

Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300
1960s
Kontext: My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

Quelle: The Gutenberg Galaxy (1962), p. 186

Quelle: The Gutenberg Galaxy (1962), p. 94

It's called being mass man.
1970s, The Education of Mike McManus, TVOntario, December 28 1977

Quelle: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

1970s, The Education of Mike McManus, TVOntario, December 28 1977

Quelle: The Gutenberg Galaxy (1962), p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)
Kontext: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

Quelle: The Gutenberg Galaxy (1962), p. 280

Quelle: The Gutenberg Galaxy (1962), p. 245

"The Care and Feeding of Communication Innovation", Dinner Address to Conference on 8 mm Sound Film and Education, Teachers College, Columbia University, 8 November 1961
1960s

Quelle: The Gutenberg Galaxy (1962), p. 230

Quelle: The Gutenberg Galaxy (1962), p. 271

1970s, The Education of Mike McManus, TVOntario, December 28 1977

Quelle: The Gutenberg Galaxy (1962), p. 220

The Gutenberg Galaxy (1962)
Kontext: The new electronic interdependence recreates the world in the image of a global village. (p. 36)