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“I remember one day in August of 2003 I made the decision to become (near) vegan and that once the decision was made I felt great emotional alignment within my heart. I knew this was the right thing for me to do and I also knew that I was making a decision that I would be committed to for the rest of my life. At last my beliefs and my ethics had come into alignment.”

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John Mackey (businessman)

Told to Jeffrey Moussaieff Masson, as quoted in Jeffrey Moussaieff Masson, The Face on Your Plate: The Truth About Food (New York: Norton & Company, 2009. ISBN 978-0-393-06595-4), Introduction, p. 15 https://books.google.it/books?id=-LeUV2wr2BoC&pg=PA15.