"A Talk with Polaroid's Dr. Edwin Land" in Forbes Vol. 115, No. 7 (1 April 1975), p. 49
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“One of the best ways to keep a great secret is to shout it.”
Address to Polaroid employees at Symphony Hall in Boston, Massachusetts (5 February 1960), as quoted in Insisting on the Impossible : The Life of Edwin Land (1998) by Victor K. McElheny, p. 7
Land was not the first to make such observations; in One Man in His Time (1922), p. 162, Ellen Glasgow has a character state:
Half the time when he is telling the truth, it sounds like a joke, and that keeps people from believing him. He says the best way to keep a secret is to shout it from the housetops; and I've heard him say things straight out that sounded so far fetched nobody would think he was in earnest. I was the only person who knew that he was speaking the truth.
Statement to Polaroid Corporation employes (25 June 1958), as quoted in Insisting on the Impossible : The Life of Edwin Land (1998) by Victor K. McElheny, p. 189
“In a few wretched buildings, we created a whole new industry with international significance.”
Address to Polaroid employees at Symphony Hall in Boston, Massachusetts (5 February 1960), as quoted in Insisting on the Impossible : The Life of Edwin Land (1998) by Victor K. McElheny, p. 198
p, 125
Research by the Business Itself (1945)
Generation of Greatness (1957)
On the growth of Polaroid, in a statement to employees (25 June 1958), as quoted in Insisting on the Impossible : The Life of Edwin Land (1998) by Victor K. McElheny, p. 198
Comment after a 1977 Polaroid shareholder's meeting, as quoted in The Icarus Paradox : How Exceptional Companies Bring About Their Own Downfall; New Lessons in the Dynamics of Corporate Success, Decline, and Renewal (1990) by Danny Miller, p. 126
Generation of Greatness (1957)
As quoted in "The Vindication of Edwin Land" in Forbes magazine, Vol. 139 (4 May 1987) p. 83; this was later humorously altered:<br>Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible. <br class="br">Edwin Ladd, Department of Astronomy, Harvard University (August, 1990), as quoted by Lincoln J. Greenhill at Harvard University http://www.cfa.harvard.edu/~lincoln/
