Edward de Bono Zitate

Iraq? They just need to think it through (2007)
Kontext: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 29.
Kontext: With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 32 as cited in: ACEEE (1994) 1994 ACEEE Summer Study on Energy Efficiency in Buildings. p. 165.
Kontext: Vertical thinking is selection by exclusion. One works within a frame of reference and throws out what is not relevant. With lateral thinking one realizes that a pattern cannot be restructured from within itself but only as the result of some outside influence. So one welcomes outside influences for their provocative action. The more irrelevant such influences are the more chance there is of altering the established pattern. To look only for things that are relevant means perpetuating the current pattern.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Kontext: Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 159.
Kontext: The rejection process is incorporated in the concept of the negative. The negative is a judgement device. It is the means whereby one rejects certain arrangements of information. The negative is used to carry out judgement and to indicate rejection. The concept of the negative is crystallized into a definite language tool. This language tool consists of the words no and not. Once one learns the function and use of these words one has learned how to use logical thinking. The whole concept of logical thinking is concentrated in the use of this language tool. Logic could be said to be the management of NO.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 159.

Iraq? They just need to think it through (2007)
Kontext: What happened was, 2,400 years ago, the Greek Gang of Three, by whom I mean Aristotle, Plato and Socrates, started to think based on analysis, judgment and knowledge. At the same time, church people, who ran the schools and universities, wanted logic to prove the heretics wrong. As a result, design and perceptual thinking was never developed. People assumed philosophers were doing it and so they blocked anyone else from doing it. But philosophers were not. Philosophers may look out at the world from a stained-glass window, but after a while they stop looking at the world and start looking at the stained glass.

Iraq? They just need to think it through (2007)
Kontext: Creative thinking — in terms of idea creativity — is not a mystical talent. It is a skill that can be practised and nurtured. You can never tell how a policy has been reached just by looking at the end result. Some people who have achieved a huge amount do not come across as impressive when you speak to them.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 6; First paragraph of the introduction.
Kontext: Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 5; Preface.
Kontext: At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This selective type of thinking needs to be supplemented with the generative qualities of creative thinking. This is beginning to happen in some schools but even so creativity is usually treated as something desirable which is to be brought about by vague exhortation. There is no deliberate and practical procedure for bringing it about.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 29.
Kontext: Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding other pathways. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can.

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 159.
Kontext: The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information. Rearrangement is the basis of lateral thinking and rearrangement means escape from the rigid patterns established by experience. The rearrangement process is incorporated in the concept of the (re) laxative. The laxative is a rearranging device. It is the means whereby one can escape from established patterns and create new ones. The laxative allows the arrangement of information in new ways from which new patterns can arise. The concept of the laxative is crystallized into a definite language tool. This language tool is PO. Once one learns the function and use of PO one has learned how to use lateral thinking. The whole concept of lateral thinking is concentrated in the use of this language tool. Lateral thinking could be said to be the management of PO just as logical thinking is the management of NO.

Iraq? They just need to think it through (2007)
Kontext: There isn't just one point; it takes time to learn. You don't have to be intelligent, but I think you have to be open to possibilities and willing to explore. The only stupid people are those who are arrogant and closed off.

Quelle: How To Have A Beautiful Mind

Quelle: The Use of Lateral Thinking

Quelle: How To Have A Beautiful Mind

Quelle: I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic

Quoted in Observer (London, June 12, 1977).

Quelle: Six Thinking Hats Revised Edition

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 100; Cited in Virginia K. Baillie et al. (1989) Effective Nursing Leadership: A Practical Guide. p. 244.

When asked "Have we become too reliant on computers?"
[Hamish, Mackintosh, http://www.guardian.co.uk/technology/1999/sep/23/onlinesupplement2, Deep thought, The Guardian, 1999-09-23, 2008-10-15]

Quelle: Lateral Thinking : Creativity Step by Step (1970), p. 8.

Daily Mail (London, January 29, 1990).

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (1992)