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William McDonough

Geburtstag: 20. Februar 1951

William Andrews McDonough ist ein US-amerikanischer Architekt, Designer und Autor, der bekannt für seinen Einsatz zur Nachhaltigen Entwicklung und des Cradle-to-cradle-Konzeptes ist.

McDonough ist Preisträger von drei Presidential Awards, dem Presidential Award for Sustainable Development , dem National Design Award sowie dem Presidential Green Chemistry Challenge Award . Er ist zusammen mit Michael Braungart Autor des Buches Cradle to Cradle: Remaking the Way We Make Things, in dem er ein radikales Umdenken des Herstellungsprozesses von Produkten fordert – von Ökoeffizienz zu Ökoeffektivität. 1992 gaben beide Autoren die Hannover Principles heraus, die ökologische Grundsätze für die EXPO 2000 in Hannover. Außerdem gründete er das Architekturbüro William McDonough + Partners und ist Leiter der Entwicklungsfirma McDonough Braungart Design Chemistry. Er ist u. a. als Consulting Professor für Civil and Environmental Engineering an der Stanford University tätig und sitzt im Leadership Council der Yale University.

1999 wertete ihn das Time Magazine als "Hero for the Planet".

2013 erschien sein zweites Buch "Intelligente Verschwendung - The Upcycle: Auf dem Weg in eine neue Überflussgesellschaft", in dem er und Braungart die bisherigen Ergebnisse des Cradle-to-crade-Konzeptes evaluieren und Wege zur kontinuierlichen Verbesserung der Wirtschaft hin zu echter Nachhaltigkeit aufzeigen.

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„Swiss textile mill Röhner. We“ Cradle to Cradle: Remaking the Way We Make Things

„Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.“ Cradle to Cradle: Remaking the Way We Make Things


„Ultimately a regulation is a signal of design failure... it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.“ Cradle to Cradle: Remaking the Way We Make Things

„There is some talk in science and popular culture about colonizing other planets, such as Mars or the moon. Part of this is just human nature: we are curious, exploring creatures. The idea of taming a new frontier has a compelling, even romantic, pull, like that of the moon itself. But the idea also provides rationalization for destruction, an expression of our hope that we’ll find a way to save ourselves if we trash our planet. To this speculation, we would respond: If you want the Mars experience, go to Chile and live in a typical copper mine. There are no animals, the landscape is hostile to humans, and it would be a tremendous challenge. Or, for a moonlike effect, go to the nickel mines of Ontario. Seriously“ Cradle to Cradle: Remaking the Way We Make Things

„We begin to make human systems and industries fitting when we recognize that all sustainability (just like all politics) is local. We connect them to local material and energy flows, and to local customs, needs, and tastes, from the level of the molecule to the level of the region itself. We consider how the chemicals we use affect local water and soil - rather than contaminate, how might they nourish? - what the product is made from, the surroundings in which it is made, how our processes interact with what is happening upstream and downstream, how we can create meaningful occupations, enhance the region's economic and physical health, accrue biological and technical wealth for the future.“

„Dow Chemical has experimented with this concept in Europe, and DuPont is taking up this idea vigorously.“ Cradle to Cradle: Remaking the Way We Make Things

„valuable technical nutrients—cars, televisions, carpeting, computers, and refrigerators, for“ Cradle to Cradle: Remaking the Way We Make Things

„But ultimately a regulation is a signal of design failure. In fact, it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an “acceptable” rate.“ Cradle to Cradle: Remaking the Way We Make Things


„As long as human beings are regarded as "bad", zero is a good goal. But to be less bad is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the "be less bad" approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' roles in the world. What about an entirely different model? What would it mean to be 100 percent good?“ Cradle to Cradle: Remaking the Way We Make Things

„product of service. Instead“ Cradle to Cradle: Remaking the Way We Make Things

„Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn’t have a design problem. People do.“ Cradle to Cradle: Remaking the Way We Make Things

„Schumacher posited that people must make a serious shift in what they consider to be wealth and progress: "Ever-bigger machines, entailing ever-bigger concentrations of economic power and exerting ever-greater violence against the environment, do not represent progress: they are a denial of wisdom.“ Cradle to Cradle: Remaking the Way We Make Things

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