The future of data analysis. Annals of Mathematical Statistics 33 (1), (1962), page 13.
Variante: "An approximate answer to the right question is worth a great deal more than a precise answer to the wrong question." "as the renowned statistician John Tukey once reportedly said," according to Super Freakonomics page 224.
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Sunset salvo. The American Statistician 40 (1). Online at http://www.jstor.org/pss/2683137
John Tukey
The Technical Tools of Statistics
The Technical Tools of Statistics. The American Statistician 34 (1). Online at https://www.jstor.org/stable/2682374