Zitate von David Ogilvy

„The best ideas come as jokes. Make your thinking as funny as possible.“

—  David Ogilvy

„I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.“

—  David Ogilvy

„The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.“

—  David Ogilvy, buch Confessions of an Advertising Man

Quelle: Confessions of an Advertising Man, p. 96 (Ballantine Books)

„Where people aren’t having any fun, they seldom produce good work.“

—  David Ogilvy, buch Confessions of an Advertising Man

Quelle: Confessions of an Advertising Man

„When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.“

—  David Ogilvy

Ogilvy on Advertising, p. 47

„Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.“

—  David Ogilvy

Ogilvy on Advertising, p. 172

„At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.“

—  David Ogilvy

Quelle: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.

„Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."“

—  David Ogilvy

Not one of my proudest memories.
Ogilvy on Advertising, p. 109

„i>Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.“

—  David Ogilvy, buch Confessions of an Advertising Man

Confessions of an Advertising Man, p. 87 (Ballantine Books)

„… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.“

—  David Ogilvy

Ogilvy on Advertising, p. 170

„When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs.“

—  David Ogilvy

But if each of us hires people who are bigger than we are, we shall become a company of giants.
Ogilvy on Advertising, p. 47