„In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market.“

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„The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.“

—  Philip Kotler American marketing author, consultant and professor 1931
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„Unlike what neo-liberals say, market and democracy clash at a fundamental level. Democracy runs on the principle of 'one man (one person), one vote'. The market runs on the principle of 'one dollar, one vote'.“

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