„The purpose of business is to create and keep a customer.“

—  Peter Drucker, p. 37
Peter Drucker Foto
Peter Drucker4
US-amerikanischer Ökonom österreichischer Herkunft 1909 - 2005

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„I want to build this business as long as the customers will keep eating my sandwiches.“

—  Jimmy John Liautaud Jimmy John's Owner, Founder, & Chairman 1964
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„Industrial design keeps the customer happy, his client in the black and the designer busy.“

—  Raymond Loewy industrial designer 1893 - 1986
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„The purpose of the Business Colleges is to teach their students to create values by honest work.“

—  Tomáš Baťa Czech businessman 1876 - 1932
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„“A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.”“

—  Don Soderquist 1934 - 2016
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„Customers don't ask to see your business plan.“

—  Steve Blank American businessman 1953
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„The new rules of competition require managers to start by asking what's important to their customers and where the company can make new money. Then, they need to reinvent their businesses to create the next profit zones.“

—  Adrian Slywotzky American economist 1951
Attributed to Slywotzky and Morrison in: John A. Byrne (1998) " Go where the money is http://www.businessweek.com/1998/04/b3562033.htm" at businessweek.com. Jan. 15, 1998.

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„Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.“

—  Philip Kotler American marketing author, consultant and professor 1931
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„I will not reason and compare my business is to create.“

—  William Blake English Romantic poet and artist 1757 - 1827